The Prosperous Coach
This book has been expanding my mind lately…

…honestly it’s filling my brain with all kinds of amazing ideas.
It’s also pushing my buttons.
I wrote about part of it last week in this post:
With that as context, and after a few more calls, I am thinking about the price, the dollars, the money!, we spend (or don’t spend) on parts of our life.
I wonder if money can really buy security and safety. Does it grant access? It certainly drives many decisions.
I have written about the imaginary line in my bank account and also the different prices that need to be paid for the life of our dreams.
Practically Practical
Don’t get me wrong, the pragmatic reality of life and the need to pay for stuff is very real. Bills, eating, coffee, peanut butter, tires, glasses, utilities, rent, all of it, is real.
At the same time, this has me wondering if I use spending money as a way to stay put?
To take comfort? Maybe even refuge? From change.
Do I delay (avoid?) investing in something if it brings me closer to a new but fear-inducing reality?
Do I really want my dreams? Am I worthy of them?
Am I willing to go to the edge of this life and beyond? To pay the price(s) that are required…
…or am I full of shit?
Said differently: do I want to become the person I know is demanding to be revealed?
Do You?
And if we do…what is that worth? What is the price?
What Are Your Dreams Worth?
For me, coaching (working with my own coach, and now in a mastermind) is not free and totally worth it.
This support has been an accelerant towards my dreams and a resource to help me ground when I get caught in the details of it all.
And I get caught up A LOT.
Nobody said this would be easy.
The “hired help” has made it possible to continue forward when everything else inside of me is screaming to stop, or at least take a break (something I caught myself longing for this morning…”just take a break, get a “real” job”).
This line from the book comes in pretty hot right now:
“Your clients pay for their dreams.
And their dreams are priceless.”
Chandler and Litvin aren’t being cute with this.
They mean it as a full reframe of what a coach is actually selling.
What is actually on offer.
Not just an hour.
Not just a Zoom call.
Not just some accountability.
It’s a shift in trajectory away from what they call the “Default Future” to a “Created Future”…

…to the life of your dreams.
Offering clarity in both direction and the “why” of going in that direction.
A description of what that new identity looks like and support when you drift from that.
And you might get there on your own, maybe, but I am convinced (and so are the authors) that you will get there faster, and perhaps with a bit less damage, with some help.
The help is not free and it shouldn’t be.
“Don’t charge for what you do — charge for the change in the trajectory of their life.”
And if I am in a deep enough conversation and hold a container of honesty and deliver the results with impact, this line jumps out…
“If clients understand that they will achieve their greatest dreams thanks to you, they will take the time and they will find the money.”
The skeptic in me wonders about that last point.
My soul knows it’s true.
A Price Must Be Paid
If this was easy and free, everyone would do it.
“This” being following your own path. Living the life you came here to live.
But it is not easy. It takes A LOT.
And the closer you get, the more it requires.
The tests get bigger, the intensity ramps up, and the belief required to persist must increase to counter this.
Can you walk through the fire?
What if life puts some distractions, some tests, in front of you?
A return to an old job.
The bill you didn’t expect.
Another part of your life suffering.
Or simply endless waves of doubt and a persistent lack of certainty.
This is when coaching can make all the difference.
To motivate, to discern the next step, to be a haven in the storm. To help stabilize after the wobbles that are inevitable.
Maybe even to get clear about when taking the job may be the move while still honouring the pursuit of the dream.
The Question
The question I am sitting with (the purpose of this post)…
Is this actually about the money — or is the money the more comfortable place to put the fear?
Your dreams are priceless.
Not because they cost nothing.
Because no number was ever really going to be the true measure of what they’re worth to you (or me).
What do you think?
Does this resonate?
Would love to hear from you.
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